Coming Soon to Allentown, PA
Your Trusted Market for Fresh and Quality Groceries
Good Roots.
Your New Community Market!
Healthy. Local. Rooted in Culture.
We’re proud to introduce Good Roots Market, a minority-owned, community-focused supermarket bringing fresh, healthy, and culturally relevant foods to our neighborhood.
We're starting small — but thinking big — and building a co-op model that listens to what you want on your table.
Why We’re Starting With Seeded Watermelons
We’re bringing seeded watermelon back — not just as a snack, but as a symbol of our mission: reconnecting with nature, with real health, and with each other.
Most of us grew up eating real watermelon — with seeds. Somewhere along the way, the seedless versions took over. But did you know that seeded watermelons are more nutritious, better for the environment, and packed with benefits for your heart, kidneys, skin, and energy levels?
💡 Did You Know?
Seeded watermelons are rich in:
Magnesium, zinc, and healthy fats from their seeds (when roasted or blended)
Lycopene, a powerful antioxidant that protects your heart
Citrulline, a natural amino acid that supports blood flow and recovery
The seeds are completely edible — roast them, grind them, or eat them raw
Eating seeded fruit helps preserve natural biodiversity and keeps our food system resilient